The Dress you up project was created as Luca’s own idea. His professional background of over 17 years originates in the retail business where he worked for brands such as John Richmond, Miu Miu, Celine, Marc Jacobs. He then moved onto showrooms working for big names such as Paul Smith, Costume National, DSquared2, Frankie Morello. His last work experience was as buyer for Yoox.com. Over the years, Luca had interesting job opportunities in Paris and New York too. He took a diploma in Fashion Stylist and Personal Shopper at the IED in Milan. Luca’s mission is to transmit his experience and knowledge in fashion through styling, visual merchandising, buying and personal shopping services.