Dyup was born from my unique standpoint on fashion and retail.
A Fashion Stylist and Personal Shopper graduate from the prestigious IED school in Milan, I started my career in retail over 17 years ago, working for a variety of brands such as John Richmond, Miu Miu, Céline and Marc Jacobs. I then moved onto showrooms working for big names among which Paul Smith, Costume National, Dsquared2 and Frankie Morello, before eventually joining yoox.com’s buying team.